Genesis launches Le Mans Ultimate esports series with factory seat prize
Genesis has announced the GMR Esports Series in *Le Mans Ultimate*, offering an eight-week qualifying campaign and a full-time factory team seat for 2027 to the champion.
Genesis has launched the GMR Esports Series within Le Mans Ultimate, the racing simulator developed by Romain Grosjean's Nitro Games studio. The competition will run for eight weeks of qualifying rounds, culminating in the crowning of a champion who will secure a full-time seat with the Genesis Motorsport esports team for the 2027 season.
The initiative represents a significant commitment from the automotive manufacturer to competitive sim racing, bridging the gap between virtual competition and professional esports representation. By offering a factory team contract as the ultimate prize, Genesis aims to attract top-tier talent from the Le Mans Ultimate community and establish a pathway for esports drivers to compete under an official manufacturer banner.