Logitech G Named Official Sim Racing Hardware Partner of NASCAR
NASCAR has appointed Logitech G as its official sim racing hardware partner, bringing direct-drive gear and proprietary feedback tech to fan activations.
NASCAR has officially designated Logitech G as its Official Sim Racing Hardware Partner. The multi-faceted agreement integrates the brand's sim racing ecosystem across various series touchpoints and promotional initiatives.
Under the partnership, Logitech G will supply its PRO Series hardware line, featuring its proprietary TRUEFORCE high-definition force feedback technology, to power official virtual racing setups and trackside fan simulator experiences.
The collaboration aims to broaden interactive sim racing engagements for stock car fans, connecting competitive virtual motorsport technology with live-event track activations.